Sunday, November 28, 2010

KIDS. The best advertisers

So while reading a comment from the last blog I started thinking about innocence and how the industry is tapping into innocence and humor. Trigon an American HealthCare Insurance company used kids in a brand awareness campaign. Now these kids sound like they are in their late teens or early twenties yet the average age of the kids used is 6 years old. It got me thinking then that do these kids get lines to speak or are they asked questions and allowed to just let their imaginations run wild in front of the camera? Do you think it is good or exploiting to use kids in advertising. Which one of these ads is funnier and why? Overally do you think this campaign was successful?







Monday, November 22, 2010

Is it Racial, the Nudity, the implications.... What is it?

So I have been AWOL for a month, completing my Undergrad studies, now I am a grad. None the less here I am researching agencies and trying to find the ONE agency that is in alignment with my vision and I come across an advert that has sparked so much controversy in 2010 its actually shocking. Frankly some of the forums that have been started by people against this advert are shocking and have people pretty frustrated, but then again it made me aware that there are still people out there who pretend to be ok with the world's interracial relationships and mixing yet deep inside they are against it. It then made me wonder... what about this advert is wrong?

Made and created in New Zealand for primarily New Zealand and America. I'm not sure if they have launched it into any other country yet. Think in terms of product, the brand, target audience, is there anything wrong??? Then again think of who are the primary viewers, how much influence do they have towards your brand? Is there anything wrong with the advert???