So while reading a comment from the last blog I started thinking about innocence and how the industry is tapping into innocence and humor. Trigon an American HealthCare Insurance company used kids in a brand awareness campaign. Now these kids sound like they are in their late teens or early twenties yet the average age of the kids used is 6 years old. It got me thinking then that do these kids get lines to speak or are they asked questions and allowed to just let their imaginations run wild in front of the camera? Do you think it is good or exploiting to use kids in advertising. Which one of these ads is funnier and why? Overally do you think this campaign was successful?
LOL!, the first one and the last one! lol! i think the campaign was successful, well using kids is ok, as long as it preserves their innocence, am cool with it! still laughing... they are all funny yeah, but hey 1 & 4 lol!
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